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Probing The Underlying Intentional Noncompliance Behaviors In Informal Milk Trading In Peri –urban Areas Of Nakuru Town, Kenya
Milk commodity trading is regulated with licensing, registration, certification and food standards to assure product safety as well as quality to the public. In Kenya milk is traded in both formal and informal market outlets. But, in the latter, noncompliance behavior is more prevalent in form of adulteration with water, flour and blue band margarine. This also includes other hazardous elements such as hydrogen peroxide, antibiotics, and harmful bacterial load levels. Therefore, trade malpractices that expose consumers to health hazards attracts penalties from regulating authorities and vendors also risk the loss of customer confidence in business as consumers reject milk.
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