This study examines the marketing problems and Prospect of Irish potato production in Barkin ladi Local Government Area of Plateau State. The crop is important in the study area because it is a household food security, means of income and it takes short period time to mature when compared to crop like maize. The specific objectives of are; to study the types of market and marketing channel (outlets) opens to Irish potato farmers, (2) to assess the effect of marketing activities on the socio-economic status of farmers, (3) to identify key problems of Irish potato marketing and ways for improvement to ensure a better marketing prospects of this important crop. A study of the study area was con
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