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How To Build
A Brand And
Establish It?
The paper focuses on the brand objectives and the elements required to build and sustain a brand. There has been a comparison made between D-mart & Star bazaar to know the brand relevance and recall value that the consumers have for them. Brand elements are the crucial tools for the sustenance of the brand and to perform better in the market. The objective of the researcher is observe recall value brands have created and reason for their brands performance.
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