The study sought to address the gap in empirical studies about crisis managers’ communication strategies for natural disasters in Uganda. The study used the situational crisis communication theory for theoretical frame work. Moreover; the study employed a qualitative research approach. Three newspaper archives were selected and analyzed for data generation through coding sheets as research instruments, the themes were identified and analyzed using content analysis methods. The results of the study indicate that crisis managers’ selection for the most appropriate print media outlets for communication with their targeted audiences based on their consumption patterns helps to promote crisi
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