Research has shown that corporate reputation management is taking centre stage as a key business issue in most organisations the world over. However much of the research on the significance of corporate reputation management has been largely inclined towards the private sector with limited research on its impact in the public sector particularly in the developing world. Moreover most public sector organisations the world over a characterised by a persistently negative reputation. Hence the aim of this study was to unearth the use of corporate reputation management in the public sector and its significance using the National Social Security Authority as a case study. The research methodology
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