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Researchjournali's Journal Of Advertising
Researchjournali's Journal Of Advertising - RJOA


Frequency: Monthly Publishing Since: 2013
Current Issue: 31/03/2024 Next Issue: 30/04/2024
Publication Fee: $39
    The Journal of Advertising is a truly international journal and holds a unique position for the reporting of research in the area of advertising. It publishes research-based papers on key aspects of advertisement process relevance to advertisers, advertising agencies.
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Published Research Papers

Effect Of Celebrity Endorsement On Consumer Buying Behavior Of Samsung Mobile Phones In Ghana | Jerry Jay Kraa  Alexander Osei  Georgette Cofie  Linda Enyonam Abena Quaye  
Celebrity endorsement is a wide spread phenomenon which is used by all business sectors in today’s world. The study focuses on the effect of celebrity

Multiproduct Branding On A Single Product - A New Profound Strategy | Mukesh Raheja  
Nowadays advertising costs are increasing at a very rapid rate but this is one area which any company cannot neglect. The reason being each and

About The Journal

    Researchjournali's Journal Of Advertising (RJOA) is a truly international journal and holds a unique position for the reporting of research in the area of advertising. It publishes research-based papers on key aspects of advertisement process relevance to advertisers, advertising agencies, research firms, media companies and educational institutions. It focuses the role of advertising in changing business environment. The journal covers following topics.
Advertising and media Media Planning & Strategy
Communication Process Internet & Interactive Media
Advertising Management Integrated marketing communications
Direct marketing International Advertising & Promotion
Sales promotions Effectiveness of Promotional Program
Public relations

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