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Dr Kennedy Amadi (PhD)
Lecturer, School Of Business, Great Lakes University Of Kisumu, P.o. Box 224, Kisumu 40100, Kenya
Relationship Marketing Strategies Utilization By Informal Enterprises A Survey Study Of Homabay County In Kenya.
The informal enterprises are the lifeblood of Kenyan economy, given the challenges they face that hinders them from achieving this objective effectively. The aim of the study was to explore the opportunities of relationship marketing use by informal enterprises as a strategy by Homabay County in Kenya. The research will discuss research questions, Research hypotheses, and the purpose of the

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